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Our Vision
Embracing the Digital Era
Information technology has evolved rapidly since the 60s. It has successfully become an integrated part of our daily lives. This information revolution has also created a new wave among home electronics manufacturers, propelling them to develop products combined with more advanced IT technology. The new wave has made the IT home electronics the new mainstream, replacing the previous trend dominated by semiconductors and personal computers.
 
Combining Home Electronics with Pioneering IT Technology
In the 1980s, Proton used its mature image processing techniques to produce the first series of Hi Fi color TV, and achieved a new standard for television design and quality. As more technological improvements were achieved, Proton's R & D team took the initiative on digital TV and other related products. Our team not only developed new products to satisfy customer demands, but also aggressively initiated technological cooperation with other industries, unifying our working platform. These technological strategies allowed Proton to combine IT technology with home electronic design and manufacture, making our products more competitive than ever.

IT home electronics have become the mainstream of both IT industry and the home electronics field in recent years. Although most manufacturers are aware of this development, they lack the technology to deliver the kind of advanced products that consumers need. Equipped with expert knowledge of market trends as well as technology, Proton is able to develop and market IT home electronics products with a user-friendly interface to satisfy our consumers, and supply more convenience to their daily lives.

"Virtue first for men, and quality first for product" , is the unchanging belief of our founder, Mr. C. C. Hong, and this belief is incorporated within our management strategy and the development of employee benefits. We believe our employees are the best assets of Proton, and so we are diligently working to offer the most comprehensive package for our staff. Proton is not only the company that brings better lives for consumers; it is also the spiritual home of its employees.
 
Transformation
With the introduction of IT technology, IT home electronics has become the mainstream of the industry. The newly introduced digital TV is becoming a one-way broadcasting channel, and, in conjunction with more mature signal reception technology and more relaxed regulations, a new network loop is being formed. This new development will bring even more new applications and business opportunities to the home electronic industry, and make IT home electronics more important than ever in all households.

Proton has foreseen this leading trend and taken the initiative to combine our expertise on home electronics manufacturing and marketing to introduce IT electronics to the families of 21st century.

The major difference between IT home electronics and conventional home appliances is in the digitalization of information and Internet connections. To Proton, the technology is not the major barrier in this home electronic revolution; we believe that by combining more powerful and unique software design with our expertise, Proton can bring more value to our products, thereby continuing to possess the competitive edge in the new digital era.
 
 
 
 
 
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